The Non-UPF Certification
Consumers today are asking critical questions about their food: Is this a real ingredient? Is this food bad for me? Will it harm my family? The Non-UPF Certification helps to reduce that confusion.
The trademarked Non-UPF certification seal is the first of its kind, setting a groundbreaking standard in food transparency.
DECISION SIMPLIFICATION
By simplifying decisions, the Non-UPF Certification empowers consumers to choose healthier options with confidence.
GREATER TRANSPARENCY
Consumers are increasingly aware of the health risks linked to UPFs and are beginning to demand greater transparency in food quality and ingredients. Yet, lengthy, unfamiliar ingredient lists and limited time or awareness often make informed choices challenging.
PRODUCT INSPIRATION
As recognition grows, we aim to inspire food companies to embrace transparency, reduce UPF offerings, and expand their non-UPF product lines, driving a meaningful shift toward healthier, more nourishing food for all.
Applications for the Non-UPF Certification
CURRENTLY BY INVITATION ONLY
Our invitation-only phase ensures that every Non-UPF Certified product aligns with the criteria set by our team of highly qualified nutrition experts. We plan to open applications more broadly in early 2025, inviting more brands to join us in reshaping the food landscape and empowering healthier choices.
Sign up for email updates as we grow and establish the Non-UPF certification as a trusted industry standard.
Have Your Product Stand Out in a Crowded Shelf of UPF
With such a vast amount of ultra-processed foods (UPFs) dominating our grocery stores, can we truly call it a free market? For many consumers, navigating the grocery aisles for healthy options has become an uphill battle.
When consumers struggle to recognize or understand what’s in their food, it highlights a system skewed toward obscuring information rather than prioritizing health.
Our Non-UPF Certification cuts through this complexity, offering a trusted symbol that helps consumers confidently identify healthier, transparent options.
By earning this certification, your product can rise above the clutter and meet the growing demand for integrity and quality in the food market.
“This certification aims to decrease confusion and enhance transparency, guiding you toward foods made without synthetic ingredients, and reducing short- and long-term health risks.”
— The Non-UPF Program
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Interested in being the first to know the latest updates with The Non-UPF Program? Submit your information and we’ll send updates as they progress.